ABOUT ENTERPRISE RENT-A-CAR

What’s the Enterprise Way? Taking care of our customers, our communities and our environment.

Culture and hard work created Enterprise

Enterprise Rent-A-Car is an ongoing success story. Our guiding principles, and humble beginning, revolve around personal honesty and integrity. We believe in strengthening our communities one at a time. Serving our customers as if they were our family. And rewarding hard work. These things are as true today as they were when we were founded in 1957.

Today, our extensive network, fleet and range of services position Enterprise as part of the largest transportation solutions provider in the world. We offer our customers local and airport rentals, car sharing, exotic car hire and van hire, along with our Flex-E-Rent service, providing business solutions for specialised vehicle needs including temperature-controlled vans and accessible minibuses. Enterprise is part of St. Louis-based Enterprise Holdings. Enterprise Holdings today offers comprehensive transport and mobility solutions and is the largest car rental company and transportation solutions provider in the world. Through its integrated global network of independent regional subsidiaries and franchises, Enterprise Holdings operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands in more than 10,000 locations and 100 countries. The fleet of companies comprises more than two million vehicles around the world. What does this mean for our customers? With our branch network, the range of our fleet, our services and our employees we're there when you need us. We offer local, train station and airport car and van rentals for one day, one week, one month or for the long-term – we provide the vehicle you need to keep you mobile, regardless if it’s for leisure, business or replacement rentals.

We take an active role in sustainability, not only because it’s smart for our business, but because we believe in making the world a better place for future generations. Because of our size, we are in a unique position to foster innovation, advance research and test market-driven solutions.

Did you know?

Founder Jack Taylor selected the name Enterprise as a salute to the WWII aircraft carrier he served on, the USS Enterprise. Today, the "Enterprise" name is synonymous with the leadership and vision of the business.

VALUES

“Take care of your customers and your employees first, and the profits will follow.”

It all started with seven cars and a hunch

One man’s vision is how the Enterprise story begins. Back in 1957 Jack Taylor, a decorated WWII pilot returned home, with hopes to build a business and start a family.

Using lessons learned in the U.S. Navy—including the value of hard work, team spirit and simply doing the right thing—Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars.

Enterprise is now a household name for frequent travellers and road trippers. We're a brand that’s recognised as a worldwide leader in the car rental industry. We value our employees and customers as much as a member of the family. Today Enterprise continues to drive success through a simple, yet powerful set of beliefs to become a leader in car rental, as well as in sustainability and innovation.

MILESTONES

1957

With seven cars and a hunch that customers will embrace the novel concept of hiring automobiles, Jack Taylor founds Executive Leasing Company in St. Louis.

MILESTONES

1962

Jack listens to his customers and hears that they need to rent cars while theirs are being repaired. Executive Leasing Co. adds a rental car business division with a fleet of 17 vehicles. The company also starts a Car Sales division.

MILESTONES

1969

Jack and team are ready to expand the company beyond St. Louis. With this expansion, Jack renames his growing operation "Enterprise" in honour of the aircraft carrier on which he served.

MILESTONES

1993

Enterprise opens its first international office in Windsor, Canada. By this time the company has more than 200,000 rental vehicles and 1,500 locations. A year later, in 1994, the first European office in Reading, England, opens its doors.

MILESTONES

1995

Enterprise opens its first on-airport rental location at the Denver International Airport. The company operates more than 250,000 rental vehicles.

MILESTONES

2004

Enterprise operates more than 6,000 offices in the US, Canada, the UK, Ireland and Germany. In the US, it has locations within 15 miles of 90 per cent of the population. The company has 600,000 rental cars and 135,000 Fleet Management vehicles in service.

6,000 Locations

600,000 Vehicles

135,000 Fleet Management Vehicles